Fraud Solutions With Innovations Like Google BigTable

Filed in archive Misc on November 2, 2011

© manfrys

There's a swarm of activity around a new crop of "big data" tools like Goolge BigTable, MacReduce and Hadoop that can deal with huge amounts of , and fraud is a large driver of all this activity.

While institutions used to sample existing data and run nightly or weekly analysis using fraud-detection models, the newer approaches perform continuous, real-time analysis on large data sets. They apply some of the same methods that Google and others have used for indexing the web to the problem of calculating the risk of fraud for individual consumers or merchants. PayPal, Amazon, and Google have all developed sophisticated analytical tools and infrastructures to identify patterns of fraudulent activity. Paypal has a series of Fraud Management Filters that screen payments and sort out transactions that warrant review because of their amount, origin, or other factors.

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